To find my target audience I decided to look at the biggest competitors within the genre to best idea on who my target audience might be.

Forza franchise – Forza Horizon 5 is rated PEGI 3 which is suitable for everyone. However, it has 2 different types of audiences this is because of their game series Horizon and Motorsports. For the Horizon it is more a for a casual audience, including younger players and families whereas Motorsports is aimed at racing enthusiasts and simulation players who appreciate technical precision, realistic physics another games like Gran Turismo.

Research I have done

There are 2 main types of research that I have done.

• Primary: Primary research often is first hand research which has not been done before. The benefits of primary is that it will be up to date and is more accurate towards my target audience.
• Secondary: Secondary research is second hand research often being done by someone else and sources from Wikipedia or books which can be out of date.

I created a form which allowed me to create a profile for my audience. I asked a range of questions some being generic response and more focused questions. I managed to get answers which allowed me to get a good amount of data to help provide for my game.

Most people chose PC as their main gaming platform. Most people are willing to spend. I do think the survey could have been expanded on with more direct questions as it developed. But overall I managed to get fair response due to the multiple choice and avoiding bias opinions.

I did secondary research this was researching my competition which are

Ananta (Unreleased)

This game is unreleased and not primarily focused on racing however, it does feature unique car mechanics with a anime theme which is a huge inspiration to the project. As it is unreleased I have not be able to play it however, the reviews on the driving element is amazing therefore, it should be classed as a competitor as it has 2 elements which is inspired by it.

Assetto Corsa

This is very well known for realistic physics and it’s modding community this allows a lot of flexibility because they can add cars which aren’t suppose to be in game and can use them. It also allows them to add their own maps which allows the community to get very involved in the game.

This data showed me my age of audience is under 18 as all games are rated pegi 3 allowing anyone to play it. So it isn’t age restricted. With a large overlap on the audience this will be a competitive market.